Own Your Brand

Almost everybody in the entertainment industry knows what a copyright is. The problem is some people deem it unnecessary in the beginning stages of a career. As with politics there are liberal opinions of the extent in which copyright law prohibits the exchange of arts. It is clear that there are times when copyright laws can be too stringent but they are most definitely necessary. What would the world look like with out copyrights? Entertainment is already full of the same old recycled ideas but without copyrights we would be stuck with identical compositions and works of art. There are examples of fair use that in my opinion are unfair. The NCAA licenses the use of teams and player likenesses for video games without the player’s permission. The players should definitely be compensated if their likeness is being used in a video game. Federal courts will see the case against the NCAA for copyright infringement in 2014.

Trademarks are also an important part of entertainment. A trademark makes sure that your logo and brand signature cannot be duplicated without expressed permission. Trademarks are needed to ensure that another party doesn’t exploit your brand or incorporate themselves with you for their personal gain. Trademarks and copyrights are the first step in monetizing your art and it’s also a great way to see if you unknowingly have similar attributes to another company or artist. What would the world look like without trademarks? Without trademarks it would be impossible to judge the quality of a brand simply by name and logo identification. Consumers see a brand and recognize its quality because they’re either a past user or have been referred. Without trademarks anyone could take advantage of the popularity of the brand and possibly sell an inferior product. Copyrights and trademarks can be can be attained by the common man but it is best to consult an attorney.