Takes Money To Make Money

For the purpose of this blog I would like to talk about the importance of investments. I’m sure anyone reading this has heard the term it costs money to make money. Investment in yourself will probably be the single most important investment you will ever make. There are several types of investments, some are investments of time and some are financial. Most investments can be translated into a monetary expense because as we all know time is money. The time spent doing anything cold be time spent earning a dollar. One of the most important investments is branding, it costs money to trademark logos and other brand identifiers but taking these steps are necessary. A graphic artist will also be necessary unless you are proficient with technology such as Adobe Elements.

Artist managers may not always seek the spotlight so things such as a flashy wardrobe or grooming costs may not play a major part in expenses. Artists often have to create an image and then maintain it. Designer clothes, hair and make-up, photo shoots and press kits are all expenses an artist must take into consideration. A record label will invest capital in an artist but before the record company even discovers an artist funds have been spent on all the items mentioned above as well as the cost of recording or even lessons.

The caricature of the jaded artist doesn’t come from them not reaching there full potential in my opinion. The jaded artist is most likely the artist that invested incredible time and money in their craft and hasn’t seen a sufficient return on the investment. I have been an artist and producer for many years and I have realized that in order to be successful you have to be ready to spend a lot of time and money on improving your standing in the entertainment industry. Some artists get lucky and get discovered before making a large investment but those artists are the minority. The majority of artist must invest in themselves and always remember you get out of it what you put in.