What To Do With All This Music?

What should we do with all this music? This is a question that I hear often fro managers, artists and D.J’s. Often time’s artists find themselves with an extensive catalogue but no real outlet or platform to share all the music. Sites like Sound Cloud and MySpace are a great platform to share music and YouTube is a great place to share videos. The sites I have previously mentioned offer a way to expose yourself to the public but its hard work to make your songs go viral.

I have noticed that many artists overproduce. These artists simply spend too much time and money recording and producing music. The time and money these artists spend creating music could easily be better spent marketing past or current projects instead of starting new ones. Too many artists record just for the sake of recording. I believe an artist should feel free to create at will but consideration for the marketing plan should take precedence of perpetual recording at a considerable cost per hour.

Every artist must decide whether they simply want to be a working musician or a celebrity/ superstar. There is considerably more work from a marketing standpoint that goes in to creating a superstar. For instance, image reigns supreme in the pursuit of superstardom. Accessibility to the public is also very important and the seclusion of studio recording does not lend it self to a sustained marketing campaign. In my opinion an artists should treat recording like athletes treat sports, never stop practicing but save your energy for the game and don’t over exert yourself in preparation.

So what do we do with all this music? We test singles with our core audience and pick the ones that garner the best reaction. Market your single to the best of your ability by performing and perhaps finding ways to cross promote the song through commercials, movies and other forms of entertainment. Stop finding new singles to promote half heartedly while the first is still under promoted.